Who We Are
At Neato, we work alongside the world’s best brands to design and run creative marketing programs that bring new value to both brands and students.
“A brand's goals and student needs don't need to be mutually exclusive.”Mike Poznansky
Founder, Managing Partner
Our founder, Mike Poznansky, led college marketing for Red Bull, one of the first brands to successfully market to students. It was there he began to wonder: Why isn’t there a dedicated agency that understands students and can deliver at the scale, quality, and speed necessary to keep up with large consumer brands? So he started his own.
The Neato team is a diverse crew of researchers, designers, creatives, and producers who are passionate about reaching college-age consumers at this moment in their life.
This is a time of new experiences and new choices. It is often a student’s first time shopping for groceries. Their first time decorating an apartment. Their first time picking which bank to trust with their money. College is where purchasing behaviors are formed, and brand loyalties are built.